Re-imagining the Ordinary: : on Perception, Power and the Media

on Perception, Power and the Media
Contributors
Siyasanga M Tyali
DOI icon https://doi.org/10.36386/ijilmd.v1i2.708
Abstract

ABSTRACT

This article gives account of an inaugural lecture and the conclusions drawn from the argument that formed the basis of the lecture. The focus of the lecture was on the concept of perception and the idea of power as per media institutions. The author divided the paper into three separate yet related sections: 1) his background and his introduction to the field of media practice and media research, 2) the focus of his research and how it speaks to the questions of perception, media and power and lastly, 3) the author draws some conclusions on the way forward about the area of under discussion. The central theory of the paper is that media institutions is that at best, media platforms can be said to encompass or exhibit “social power”. Thus, having an ability to play individuals, social relations between groups or institutions. 

Key words: media, perception, power, culture and radio

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